TREND + DESIGN

From 2019-2024, I developed Trend & Color for the Seasonal Décor team at Michael’s Craft Stores. This includes mood board development, color and material palette building, artwork and pattern design, and giving direction to vendors to build out the décor collections each season.

FALL 2024: HIPPIE HALLOW

Hippie Hallow Collection was released at Michael’s in July 2024 and immediately had a lot of attention for its “Summerween” aesthetic.

The line quickly went viral on social media for its retro theme and bold color palette. It was even featured on Good Morning America:

https://www.goodmorningamerica.com/shop/video/gma-celebrates-summerween-112431469

The icons, color palette, and overall retro theme was an ideation I built out for Michael’s. Featured here is the palette I created along with original artwork I designed.

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FALL 2024: SAGE TABLE

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SUMMER 2024: VALLEY OF THE SUN

SUMMER 2022: MAKE ADVENTURE

FALL 2021: ENCHANTED FOREST

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SUMMER 2021: SUNBAKED SUMMER

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Men's Apparel Design